what is vitamin c?

Vitamin C- is it the secret to clear skin? it claims to even skin tone, smooth skin texture, diminish acne scars and generally brighten the skin. But how does this ingredient work on the skin, and how can in benefit YOU?

What is Vitamin C?

Vitamin C is a potent antioxidant that has the power to neutralize free radical damage. It helps your body to repair damaged skin cells the same way as antioxidant rich foods help to fight off free radicals internally- think about when you feel a cold creeping up, what do you reach for? The Vitamin C supplements! Topical Vitamin C found in skincare does the same, it prevents damage to our skin cells by neutralizing the production of highly reactive molecules (free radicals), so essentially, antioxidants help to keep the skin healthy.

What are the benefits?

Other than being a rich antioxidant, Vitamin C boasts a number of other benefits. Vitamin C is an acidic ingredient which has the ability to trigger collagen and elastin formation- vital for healing within the skin. If breakouts are an issue, you want a topical product that encourages healing in order to avoid scarring. Vitamin C helps to brighten the skin by inhibiting melanin formation, this is what’s responsible for dark spots and discolouration on the skin and can even be effective at treating blackheads by reducing sebum oxidation (which causes the dark colour of a blackhead). One of the most dramatic effects of incorporating Vitamin C is that it helps to reduce redness by reducing inflammation in the skin and by strengthening the linings of red blood vessels.

How to add Vitamin C into your skincare routine?
Topical products like serums and moisturisers are the best way to incorporate Vitamin C into your skincare routine. You will often find it alongside other antioxidants to enhance the skins protection against free radicals.

Check out our Clearing Defense SPF30 formulated Antioxidant Willow Bark Extract, Green Tea Extract and of course Vitamin C!

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